Privacy Policy

Last updated: October 30, 2025

Furmora operates this website and online store, including all related content, information, features, tools, products, and services, to provide you — our customer — with a tailored shopping experience (the “Services”).
The Services are powered by Shopify, which enables us to operate and deliver our online store efficiently.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing, and disclosure of your personal data.

By accessing or using any of our Services, you acknowledge that you have read and understood this Privacy Policy and agree to how your personal information is handled as described below.

Personal Information We Collect or Process

When we refer to “personal information,” we mean information that identifies, relates to, or could reasonably be linked to you. Personal information does not include anonymized or de-identified data. Depending on how you interact with the Services, your location, and applicable laws, we may collect or process the following categories of personal information:

  • Contact details: name, address, billing and shipping details, phone number, and email address.
  • Financial information: credit/debit card numbers, payment account details, transaction data, and payment confirmations.
  • Account information: username, password, security questions, and user preferences.
  • Transaction information: products viewed, added to cart, purchased, returned, exchanged, or cancelled.
  • Communications: information shared with us when contacting customer support or otherwise communicating with us.
  • Device information: data about your device, browser, IP address, and connection details.
  • Usage information: data on how and when you interact with the Services.

Sources of Personal Information

We may collect personal information from:

  • Directly from you: when you create an account, communicate with us, or use the Services.
  • Automatically through our Services: via cookies, analytics, and similar technologies.
  • From service providers: when they collect or process data on our behalf (e.g., payment processors, fulfillment services).
  • From partners or third parties that help us deliver or enhance the Services.

How We Use Your Personal Information

We use your personal information to:

1. Provide, Personalize, and Improve the Services

To perform our contract with you — including order processing, payment, fulfillment, returns, exchanges, and account management — and to create a customized, seamless shopping experience.

2. Marketing and Advertising

To send you marketing communications via email, SMS, or post; to display personalized ads and promotions across our Services and other platforms based on your activity and preferences.

3. Security and Fraud Prevention

To authenticate your account, secure transactions, prevent fraud, and protect public safety.
(Please keep your login credentials private — do not share your username or password.)

4. Communication and Support

To provide responsive customer service, assist with inquiries, and maintain our relationship with you.

5. Legal Compliance

To comply with applicable laws, respond to legal requests, and enforce our terms and policies.

How We Disclose Personal Information

We may share your personal information with third parties for legitimate purposes, such as:

  • Shopify and trusted vendors providing services like payment processing, fulfillment, cloud storage, IT, and customer support.
  • Business and marketing partners who help deliver advertising or promotions. (You can opt out of targeted advertising as described below.)
  • At your direction or with your consent, for example, when using social media logins or integrations.
  • Our affiliates or related companies within the same corporate group.
  • In connection with a business transaction, legal request, or regulatory obligation.

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes some of your personal information to deliver and improve its platform.
Your information may be shared with Shopify and other third parties — potentially located outside your country — to enable the Services.

Shopify may also use data collected from your interactions with our store and others to enhance its platform.
In those cases, Shopify acts as the data controller responsible for such processing.

To learn how Shopify manages your personal information, please review the Shopify Consumer Privacy Policy or visit the Shopify Privacy Portal.

Third-Party Websites and Links

Our website may contain links to third-party sites. We are not responsible for their privacy or security practices.
Please review the privacy policies of any external sites you visit.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal information from anyone under the age of majority in their jurisdiction.
If you believe a child has provided us with personal information, please contact us so we can delete it.

Security and Retention of Information

We use commercially reasonable safeguards to protect your data, but no system is entirely secure.
Please avoid sending sensitive information over unencrypted channels.

We retain personal information only as long as necessary to:

  • Provide our Services
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements and policies

Your Rights and Choices

Depending on your jurisdiction, you may have the following rights:

  • Access / Know – Request details about your personal information.
  • Delete – Ask us to erase your personal data.
  • Correct – Request corrections to inaccurate information.
  • Portability – Request a copy of your data or transfer to a third party.
  • Opt-Out of Sale or Targeted Advertising – Direct us not to share your data for advertising purposes.
  • Manage Communications – Unsubscribe from marketing emails at any time (transactional emails will still be sent).

If you are based in the UK or EEA, you also have the right to:

  • Object or restrict processing of your data in certain cases.
  • Withdraw consent where we rely on it for processing.

To exercise your rights or learn more, visit Shopify’s Privacy Portal.

We may need to verify your identity before processing your request, and you may also appoint an authorized agent to act on your behalf (with verification).

Complaints

If you have any concerns or complaints about how we handle your personal data, please contact us using the details below.
You may also have the right to contact your local data protection authority.
For EEA residents, a list of supervisory authorities can be found here.

International Data Transfers

Your personal information may be transferred and processed outside your country of residence.
If we transfer data out of the UK or EEA, we rely on recognized legal mechanisms such as the EU Standard Contractual Clauses or UK equivalents, unless the receiving country has been deemed to provide adequate protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.
When updates occur, we will post the revised policy, update the “Last updated” date, and notify you if required by law.

Contact

If you have any questions about this Privacy Policy or your personal data, please contact us at:

Email: hello@furmora.co.uk
Address: 21–23 Ripple Road, Barking, ENG, IG11 7NN, United Kingdom

For the purposes of applicable data protection laws, Furmora is the data controller of your personal information.